Brand Strategy
The strategy forms the foundation of a brand.
It is a simple but powerful tool that describes the space we can own in the market and hearts and minds of our customers. It is made up of three characteristics which describe how we act, and three beliefs which describe what we seek credit for. The strategy’s influence radiates internally and externally, informing the vision, mission, voice and identity.
Our brand characteristics
The brand characteristics describes how we act and communicate. Character is a key brand element used to maintain focus and a sense of self and purpose as organisations grow. It separates us from our competitors, gives our customers a reason to engage with us and is how they describe us to others.
Hopeful
Hope is the beginning of greatness.
It is often attacked, but never destroyed and fuels the optimism, ambition and belief
that brings achievement. We’re hopeful for our clients, communities and the future we share.
Determinedly Enthusiastic
We get things done.
We have a lot of energy. Energy that we use to do the things that help us, and
others, deliver on potential. We look for ways to shift boundaries and defy expectations to help people achieve the outcomes that matter to them.
Down-to-Earth
We’re all equals.
We all have something to offer the world. We are all capable of achieving. This is our outlook that helps us create a society where people with disabilities are viewed and treated no differently. This is what we strive for.
Our brand beliefs
The brand beliefs are the ideas we value and aspire to. They influence product experience and are what our customers come to depend on us for over time.
Discovery
We explore with curiosity, towards a purpose.
We’ve learnt that searching and learning is where the magic happens, so we’re constantly seeking new horizons, conversations and experiences. We seek out the undiscovered, unexpected opportunity to act on, and believe in sharing our discoveries and starting discussions.
Holistic Approach
Every individual has potential and aspirations, which shouldn’t be confined by assumptions.
We work at providing comprehensive support wherever necessary – physical, emotional or social, and we began with a simple question: “What do you really want from life?”
Invested
We’re invested in our clients, partners and our sector.
We don’t believe in one-size-fits-all solutions. Instead we invest time, effort, intelligence and creativity to develop insights that result in fully considered, complimentary services that deliver meaningful benefits for our clients, partners and sector.
Our strategy at a glance
Capability
Awareness
Collaboration
Mindful
Native
Ambitious
Using these ideas as a check and balance for every decision will focus and strengthen the brand over time.
Brand Essence
The brand essence describes the idea that our brand strategy makes possible.
Our brand essence
Resolved from every angle
The future illiterate will be those who cannot learn, unlearn, and relearn.
We turn our exploration on itself to discover new approaches and solutions. This constant examination is not about the impossible pursuit of perfection. Instead, we are looking for a kind of magic in the process.
Our goal is to continuously uncover approaches and solutions that are resolved from every angle – commercially, socially and aesthetically.