Our Brand

This manual has been created to help ensure that our brand and identity are implemented properly and consistently.

What is a brand identity?

Identity is the physical representation of the Brand.

It is tangible and appeals to the senses. You can touch it, see it, hold it, hear it, watch it move. Brand identity fuels recognition, amplifies differentiation, and makes big ideas and meaning accessible. Brand identity takes disparate elements and unifies them into whole systems.

Our brand is everything we say, do and look like.

It is our public voice, our character and our personality. Consistency in delivering this is critical if we are to protect and enhance our identity and reputation.

We live in a competitive global environment

Strategic brand identity works across diverse audiences and cultures to build an awareness and understanding of our organisation and its strengths.

It makes it easy to build brand equity

A brand, or an organisations reputation is considered to be one of the most valuable company assets. In a branded world, future success is dependent on building awareness, preserving reputation and upholding value. A strong brand identity helps build equity through increased recognition, awareness and client loyalty.

This manual is presented as a series of complimentary sections.

Brand Strategy

This section details the building blocks of the brand, such as brand values, and characteristics.

Trade Marks

This section outlines the trade mark options and their correct implementation.

Supporting Elements

This section details the supporting elements of the brand identity such as colour, typography and supporting graphics.

Brand Voice

Provides information around tone of voice and specific language to be used when communicating.

Sample Applications

Sample applications of the brand can be found here.